August 9 & 10
Few things are as controversial as the debate between Mac and PC users. I won't argue my preference, but I will reveal that I've had Apples since 1990. At that time, I was using a DOS desktop and someone gave me an Apple lap-top. The transition was easy. Getting the first one for free proved to be addicting. I was hooked and I've stepped up to a new one every few years.
Don't fear a commercial, I just experienced something up at the Apple store yesterday that made such an impression on me that I just have to share about it in this week's installment of Messages About Purpose and Strategy.
I was greeted and handled in a way that would have turned me into a raving fan, even if I was dead-set against Macs. Every employee was so tuned into my needs. I had a small hardware problem on an older, low-level machine, but they bent over backwards to make sure I got everything I needed. Though the machine was out of warranty, there was no charge for any of the service or parts. All my contacts with the Apple company have been like this. I don't know how they do it, but I know why they do: excellent customer service makes people want to come back for more! Treating people like they are valuable turns them into raving fans who talk (and even write) about what they've experienced.
I'm not very interested in the relative strengths of different computers. But I am very interested in motivating people to come back for more. I am deeply committed to learning and applying every principle I can that will help Dayspring get people enthusiastically talking about what happens here.
Ultimately, any illustration about customer service won't really fit our situation, because God is our only customer. All we do here is for him. But, from the perspective of the people who live in our consumer culture, their decision to attend our church is just like any other decision they make. They want to know if it is all worth the effort. How are they treated? Are their needs met? Do they leave with what they came to get? We want to do all we can to help them choose to come back to Dayspring and get connected here. What can you do to demonstrate God's accepting love to visitors who are still just shopping?
Don't fear a commercial, I just experienced something up at the Apple store yesterday that made such an impression on me that I just have to share about it in this week's installment of Messages About Purpose and Strategy.
I was greeted and handled in a way that would have turned me into a raving fan, even if I was dead-set against Macs. Every employee was so tuned into my needs. I had a small hardware problem on an older, low-level machine, but they bent over backwards to make sure I got everything I needed. Though the machine was out of warranty, there was no charge for any of the service or parts. All my contacts with the Apple company have been like this. I don't know how they do it, but I know why they do: excellent customer service makes people want to come back for more! Treating people like they are valuable turns them into raving fans who talk (and even write) about what they've experienced.
I'm not very interested in the relative strengths of different computers. But I am very interested in motivating people to come back for more. I am deeply committed to learning and applying every principle I can that will help Dayspring get people enthusiastically talking about what happens here.
Ultimately, any illustration about customer service won't really fit our situation, because God is our only customer. All we do here is for him. But, from the perspective of the people who live in our consumer culture, their decision to attend our church is just like any other decision they make. They want to know if it is all worth the effort. How are they treated? Are their needs met? Do they leave with what they came to get? We want to do all we can to help them choose to come back to Dayspring and get connected here. What can you do to demonstrate God's accepting love to visitors who are still just shopping?
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